Obamacare propaganda campaign using taxpayer money could
reach $200 million
Excerpts from the desk of Judicial Watch
In previous documents uncovered by Judicial Watch, HHS describes in detail
the key to success of the propaganda campaign in a “Statement of Work”
accompanying the agency’s Acquisition Plan: “Health and program-related
messages are processed by the target audience according to a particular
reality, which he or she experiences. Attitudes, feelings, values, needs,
desires, behaviors and beliefs all play a part in the individual’s decision
to accept information and make a behavioral change.” [Emphasis added.] These
documents suggest the total cost of the Obamacare propaganda campaign could
reach as much as $200 million.
“The Obama administration is using taxpayer dollars to manipulate public
opinion regarding his socialist healthcare overhaul while also trying to get
a leg up in the 2012 presidential campaign,” said Judicial Watch President
Tom Fitton. “The American people should be disturbed that the Obama
administration is using taxpayer funds to try to brainwash people simply
searching the Internet for information on health care. This Big Brother
campaign is underhanded, potentially unlawful, and it must be stopped. As
the congressional ‘super-committee’ begins negotiations to cut the deficit,
this wasteful Obamacare propaganda campaign is the first place they should
look.”
In November 2010, Judicial Watch obtained documents from HHS regarding a
series of three Medicare TV ads featuring actor Andy Griffith. The Obama
Administration spent $3,184,000 in taxpayer funds to produce and air the ads
on national television in September and October 2010 to educate “Medicare
beneficiaries, caregivers, and family members about forthcoming changes to
Medicare as a result of the Affordable Care Act.” However, according to
FactCheck.org, a project of the University of Pennsylvania’s Annenberg
Public Policy Center, the ads intentionally misinformed the American people.
According to a budget summary prepared by Ogilvy, from October 2010 through
February 2011, the Obama administration spent $1,435,009 on online
advertisements alone
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